# Stryve

> Whole-food, plant-forward recipes built around a bigger idea — long-term health, food diversity, and a lower carbon footprint.

Stryve (stryve.life) is a UK-based recipe and wellness platform founded by Rob Simpson. It exists to make whole-food, plant-forward eating accessible, flavourful, and genuinely worth doing — not as a trend, but as one of the most evidence-backed investments in long-term health.

Stryve is not a vegan platform. It is plants-forward and whole-food focused, with recipes that include fish, meat, dairy, and other animal products used thoughtfully alongside a high proportion of plant diversity. Whether a visitor eats meat, fish, or prefers plenty of plants, the focus is on real, nutritious food that tastes great and supports long-term health.

Every recipe on Stryve includes a carbon rating (powered by MyEmissions), a plant diversity count, and full nutritional information per serving. These features reflect Stryve's core belief that what you eat affects more than your own health — it affects the NHS, the planet, and an ageing population.

Stryve is reader-supported and independently operated.


## Founder

Stryve was founded by Rob Simpson, a UK-based designer and developer based in Oxfordshire. Rob has had a passion for cooking and health for well over a decade. His approach to nutrition changed significantly in 2017 when his father passed away from a terminal illness, leading him to read extensively about nutrition, longevity, and preventative health.

Through that research, Rob found a lot of contradictory information — but a consistent signal: a diet built largely around whole, unprocessed ingredients, plenty of vegetables, quality proteins, healthy fats, and whole grains is one of the most evidence-backed things a person can do for their long-term health. Stryve is his platform to share that knowledge, and to make acting on it as easy and enjoyable as possible.

Rob also weight trains regularly, accumulates a high weekly step count, and approaches his own health with the same evidence-based lens that underpins the platform. He has 2 daughters, who have sharpened his priorities around longevity.


## Recipes

All recipes include a carbon rating (A–E), plant diversity count, full nutritional information, adjustable servings, and a shopping list feature.

- [All Recipes](https://stryve.life/recipes)
- [Ottolenghi green harissa tuna pasta salad](https://stryve.life/recipes/ottolenghi-green-harissa-tuna-pasta-salad): 20 mins · 7 plants · Carbon rating C
- [Creamy sausage & spinach pasta](https://stryve.life/recipes/creamy-sausage-spinach-pasta): 30 mins · 3 plants · Carbon rating B
- [Tuna & tomato pasta](https://stryve.life/recipes/tuna-tomato-pasta): 35 mins · 6 plants · Carbon rating C
- [Harissa chicken & giant cous cous salad](https://stryve.life/recipes/harissa-chicken-giant-cous-cous-salad): 35 mins · 7 plants · Carbon rating B
- [Halloumi, broccoli & cashew nut curry](https://stryve.life/recipes/halloumi-brocolli-cashew-nut-curry): 35 mins · 6 plants · Carbon rating B
- [Roasted beetroot, carrot, lentil & goat cheese salad](https://stryve.life/recipes/goat-cheese-lentil-beetroot-salad): 40 mins · 11 plants · Carbon rating A
- [Harissa chickpea, plant bowl](https://stryve.life/recipes/harissa-chickpea-plant-bowl): 15 mins · 7 plants · Carbon rating A
- [Smoky chipotle mushroom flatbreads](https://stryve.life/recipes/smoky-chipotle-mushroom-flatbreads): 35 mins · 7 plants · Carbon rating A
- [Chicken sausage & leek gnocchi](https://stryve.life/recipes/chicken-sausage-leek-gnocchi): 30 mins · 4 plants · Carbon rating B
- [Chicken, bacon, broccoli & leek pie](https://stryve.life/recipes/chicken-bacon-broccoli-leek-pie): 1h · 3 plants · Carbon rating B
- [Harissa chickpeas with sweet potato & yogurt](https://stryve.life/recipes/harissa-chickpeas-sweet-potato-yogurt): 20 mins · 7 plants · Carbon rating A
- [Rice Krispie protein bars](https://stryve.life/recipes/rice-krispie-protein-bars): 2h 15m · 1 plant · Carbon rating A
- [Jackfruit-loaded sweet potato with feta](https://stryve.life/recipes/jackfruit-loaded-sweet-potato-feta): 40 mins · 6 plants · Carbon rating B
- [Harissa halloumi with couscous & yogurt dressing](https://stryve.life/recipes/harissa-halloumi-with-couscous-yogurt-dressing): 35 mins · 6 plants · Carbon rating B
- [Date & feta salad](https://stryve.life/recipes/date-feta-salad): 15 mins · 8 plants · Carbon rating B
- [Curry udon noodle soup](https://stryve.life/recipes/curry-udon-noodle-soup): 35 mins · 8 plants · Carbon rating A
- [Creamy chickpea curry](https://stryve.life/recipes/creamy-chickpea-curry): 30 mins · 5 plants · Carbon rating A
- [Crispy chickpea, lentil soup](https://stryve.life/recipes/crispy-chickpea-lentil-soup): 35 mins · 10 plants · Carbon rating A
- [Smoked tofu & roasted veggies with yogurt sauce](https://stryve.life/recipes/smoked-tofu-roasted-veggies-yogurt-sauce): 1h · 4 plants · Carbon rating A
- [Chocolate, peanut butter & raspberry dates](https://stryve.life/recipes/chocolate-peanut-butter-raspberry-dates): 30 mins · 2 plants · Carbon rating A
- [Creamy butter bean & spinach orzo](https://stryve.life/recipes/creamy-butter-bean-spinach-orzo): 40 mins · 5 plants · Carbon rating A
- [Teriyaki mushrooms & rice](https://stryve.life/recipes/teriyaki-mushrooms-rice): 40 mins · 6 plants · Carbon rating A
- [Chickpea & sweet potato with tahini sauce](https://stryve.life/recipes/chickpea-sweet-potato-tahini-sauce): 15 mins · 4 plants · Carbon rating A
- [Sticky date & peanut butter overnight oats](https://stryve.life/recipes/sticky-date-peanut-butter-overnight-oats): 10 mins · 5 plants · Carbon rating A
- [Cherry & sundried tomato pasta](https://stryve.life/recipes/quick-cherry-sundried-tomato-pasta): 20 mins · 3 plants · Carbon rating B
- [Nutty vegan macaroni & cheese](https://stryve.life/recipes/nutty-vegan-macaroni-and-cheese): 35 mins · 5 plants · Carbon rating A
- [Curried, tomato & lentil soup](https://stryve.life/recipes/curried-tomato-lentil-soup): 40 mins · 6 plants · Carbon rating A
- [Courgette & pea green pasta](https://stryve.life/recipes/courgette-pea-green-pasta): 30 mins · 7 plants · Carbon rating A
- [Tomato & pesto pasta](https://stryve.life/recipes/tomato-pesto-pasta): 25 mins · 7 plants · Carbon rating A
- [Mushroom, spinach & pesto toasted sandwich](https://stryve.life/recipes/mushroom-spinach-pesto-toasted-sandwich): 25 mins · 8 plants · Carbon rating A
- [Chickpea mayo sandwich](https://stryve.life/recipes/chickpea-mayo-sandwich): 10 mins · 2 plants · Carbon rating A
- [Mushroom stroganoff](https://stryve.life/recipes/mushroom-stroganoff): 30 mins · 4 plants · Carbon rating A
- [Mushroom & kale macaroni](https://stryve.life/recipes/mushroom-kale-macaroni): 25 mins · 4 plants · Carbon rating A
- [Squash & kale risotto](https://stryve.life/recipes/squash-kale-risotto): 40 mins · 6 plants · Carbon rating A
- [Creamy courgette & potato bake](https://stryve.life/recipes/creamy-courgette-potato-bake): 1h 10m · 5 plants · Carbon rating A
- [Tangy potato salad](https://stryve.life/recipes/tangy-potato-salad): 30 mins · 4 plants · Carbon rating B
- [Griddled courgette & asparagus pasta](https://stryve.life/recipes/griddled-courgette-asparagus-pasta): 35 mins · 6 plants · Carbon rating A
- [Sweet & sour beetroot salad](https://stryve.life/recipes/sweet-sour-beetroot-salad): 10 mins · 2 plants · Carbon rating A
- [Berry overnight oats](https://stryve.life/recipes/berry-overnight-oats): 6h 10m · 9 plants · Carbon rating A
- [Creamy mushroom, cauliflower alfredo](https://stryve.life/recipes/creamy-mushroom-cauliflower-alfredo): 25 mins · 6 plants · Carbon rating A
- [Leek, mushroom & potato pie](https://stryve.life/recipes/leek-mushroom-potato-pie): 45 mins · 4 plants · Carbon rating B
- [Cauliflower & lentil wraps](https://stryve.life/recipes/cauliflower-lentil-wraps): 25 mins · 7 plants · Carbon rating A
- [Quinoa chilli](https://stryve.life/recipes/quinoa-chilli): 35 mins · 9 plants · Carbon rating A
- [Mushroom, carrot & broccoli ramen](https://stryve.life/recipes/mushroom-carrot-broccoli-ramen): 15 mins · 5 plants · Carbon rating A
- [Chickpea & squash dhal](https://stryve.life/recipes/chickpea-squash-dhal): 35 mins · 9 plants · Carbon rating A
- [Asian style spiced veggie noodles](https://stryve.life/recipes/asian-style-spiced-veggie-noodles): 20 mins · 4 plants · Carbon rating A
- [Banana & berry porridge](https://stryve.life/recipes/banana-berry-porridge): 10 mins · 7 plants · Carbon rating A
- [Chocolate & peanut butter protein bars](https://stryve.life/recipes/chocolate-peanut-butter-protein-bars): 1h 10m · 4 plants · Carbon rating A
- [Fried bean & mushroom wraps](https://stryve.life/recipes/fried-bean-mushroom-wraps): 30 mins · 5 plants · Carbon rating A
- [Pestle & mortar guacamole](https://stryve.life/recipes/pestle-mortar-guacamole): 15 mins · 5 plants · Carbon rating A
- [Quick green lentil curry](https://stryve.life/recipes/quick-green-lentil-curry): 15 mins · 5 plants · Carbon rating A


## Blog

- [All Posts](https://stryve.life/blog)
- [I built a recipe site around something much bigger than recipes](https://stryve.life/blog/i-built-a-recipe-site-around-something-much-bigger): Stryve's founding manifesto. Covers the NHS cost of diet-related illness, the carbon impact of food choices, and the evidence behind whole-food plant-forward eating. 6 min read.
- [How to meal prep for the week — an easy guide for beginners](https://stryve.life/blog/how-to-meal-prep-an-easy-guide-for-beginners): A practical beginner's guide to weekly meal prep. 4 min read.
- [I built a consistent walking habit, here's what helped](https://stryve.life/blog/building-a-consistent-walking-habit): Rob's personal experience building a daily walking habit and the practical steps that made it stick. 5 min read.
- [6 ways to get a better night's sleep](https://stryve.life/blog/6-ways-better-night-sleep): Evidence-informed tips for improving sleep quality. 4 min read.
- [Is a plant-based diet affecting my health? I did a Thriva blood test to find out](https://stryve.life/blog/thriva-blood-test-review): A personal account of using at-home blood testing to monitor health markers on a plant-forward diet. 5 min read.
- [Discover the deliciousness of Planthood's plant-based recipe kits](https://stryve.life/blog/planthood-plant-based-recipe-kit-review): Review of Planthood's plant-based recipe kit service. 5 min read.
- [Grubby, the plant-based recipe kit that doesn't cost the earth](https://stryve.life/blog/grubby-plant-based-recipe-kit-review): Review of Grubby's plant-based recipe kit service. 6 min read.
- [allplants – frozen vegan ready meals that are good for people and planet](https://stryve.life/blog/allplants-frozen-vegan-ready-meals-review): Review of allplants frozen ready meals. 6 min read.


## Features

- Carbon ratings: Every recipe is assigned a carbon rating (A–E) using MyEmissions data, reflecting the environmental impact of the ingredients used.
- Plant diversity count: Every recipe displays the number of distinct plants it contains, supporting the evidence-based goal of 30 plants per week for gut health and longevity.
- Nutritional information: Full macros displayed per serving on every recipe, including calories, protein, carbohydrates, fats, fibre, and sugar.
- Adjustable servings: Recipe ingredient quantities scale automatically based on the number of servings selected.
- Shopping list: Ingredients can be added to a shopping list directly from the recipe page.
- Audio: Select blog posts include a listen option for audio versions of the content.


## Sustainability

Rob actively supports a range of climate and sustainability causes. Monthly donations and investments include Ecologi (climate action and tree planting), Climeworks (direct air carbon capture), Mossy Earth (ecosystem restoration), and Treekly (steps-to-trees walking incentive). Investments include Grubby, Heights, Stem & Glory, and The Stem. Personal sustainability commitments include banking with Monzo, searching with Ecosia, using renewables, reducing driving, reducing food waste, and rejecting fast fashion.


## About & Contact

- [About Stryve](https://stryve.life/about): The story behind Stryve, Rob's background, and the philosophy behind the whole-food approach.
- [Newsletter](https://stryve.life/newsletter): Fortnightly recipes and articles delivered by email. Subscribe at stryve.life.
- Pinterest: https://www.pinterest.co.uk/stryve_life
- YouTube: https://www.youtube.com/@stryve_life


## Shop & Resources

- [Books](https://stryve.life/books): Recommended cookbooks and nutrition books curated by Stryve.
- [Shop](https://stryve.life/shop): Recommended kitchen tools, ingredients, and products used across Stryve recipes.


## Legal

- [Privacy Policy](https://stryve.life/privacy)